William D. Brinton Celebration and Endowment in Jacksonville

William D. Brinton Celebration and Endowment in Jacksonville

Photo: Leah Powell
Bill Brinton has spent a lifetime as a protector of unspoiled views. He has successfully battled local, state and national forces bent on visual assault caused by installation of outdoor advertising and other unsightly intrusions.

He believes in the power of citizens to take a stand for the irreplaceable resources that matter most. Because of his foresight, you can be part of a mobilized citizenry that ensures our scenic surroundings for generations to come.

Bill chose to mark the 30th anniversary of the successful Jacksonville City Charter Amendment banning new billboards and removing more than 1,400 existing billboards with the creation of the Scenic Jacksonville Endowment to Protect and Enhance Scenic Beauty in Jacksonville.

When fully funded, this endowment will enable Scenic Jacksonville — also celebrating its 30th anniversary — to continue its vital work to preserve the breathtaking views we cherish and provide support for new projects that enhance our much-loved home.

It is Bill’s vision to raise $300,000 for the endowment, which is held at The Community Foundation for Northeast Florida. His dream is to see it provide perpetual funding for the things he holds most dear: civic engagement, advocacy, and education.

He’s eager to involve the next generation by sponsoring photo and essay contests to instil a love of our natural surroundings in young citizens.

There is so much more we can do together if we rally around Bill’s visionary leadership and ultimate victory over unsightly signage.

For more information about the fund, please contact Nina Waters, President, The Community Foundation for Northeast Florida at(904) 356-4483 or nwaters@jaxcf.org.

To contribute to the Scenic Jacksonville Endowment to Protect and Enhance Scenic Beauty in Jacksonville, go to jaxcf.org/donate and enter Scenic Jacksonville into the Search box.”
Save the Date: May 17 for a Celebration in Jacksonville
Visit the Community Foundation for Northeast Florida

–Scenic Jacksonville

Miami-Dade: “Digital ads on tap for Miami-Dade bus stops in swap for ‘smart’ kiosks that offer free Wi-Fi”

Miami-Dade: “Digital ads on tap for Miami-Dade bus stops in swap for ‘smart’ kiosks that offer free Wi-Fi”

Illustration: Civiq, The Miami Herald

“Digital ads could spread across Miami-Dade bus stops under a deal to install high-tech kiosks with Wi-Fi hot spots throughout the county’s transit system.

The company behind New York’s celebrated transformation of old pay phones into high-tech digital way stations has negotiated a 15-year deal with Miami-Dade officials to install up to 300 of the kiosks at bus stops and Metrorail stations across the county.

Civiq also would take over the transit system’s current Wi-Fi network on all of its trains, expanding the service to all buses at no charge. The Massachusetts company pays for the equipment and operating expenses through digital advertising on the kiosks, and sees enough profit potential in Miami-Dade that it has pledged to spend $20 million in the county to get started…

Critics see the Civiq arrangement as a way to circumvent county restrictions on digital ads, which are strictly regulated and the bane of public-space activists. ‘It’s pure visual pollution,’ said Peter Ehrlich, a founder of Scenic Miami, a group that fights digital billboards.

Dusty Melton, a Miami-Dade lobbyist who has urged strict enforcement of the county’s sign ordinance, said Civiq’s digital kiosks could be considered roadside ads if installed at bus stops.

‘This contract appears, quite clearly, to be in blatant violation of the county’s very own sign code,’ Melton said.

 

Along with a requirement that digital signs be limited to properties larger than 10 acres, Melton noted the current law requires the electronic ads only advertise things available on the property with the sign itself. Bus-stop screens, he said, would seem to violate the rules ‘in hundreds of locations…

Alice Bravo, Miami-Dade’s transportation director, said at a recent committee meeting that county staff did not feel the county’s signage rules applied because the kiosks’ screens are designed for pedestrians.

‘These are small, isolated screens,’ she said. ‘They’re not designed for viewing by vehicular traffic.’

Bravo and other administrators negotiated the no-bid Civiq deal under a provision in county law that allows marketing arrangements to be signed without soliciting other proposals. No Civiq executives registered to lobby county officials during the talks, avoiding a step that can draw public attention to a potential deal…

Civiq is pitching its services to local governments across the country, but a company publicist said the closest example to Miami at the moment is New York.

In its online presentation, an executive with Civiq’s kiosk partner, Intel, described the use of cameras on advertising displays that can track a viewer’s gaze for interest and customize displays to match a passerby’s niche.

‘If a woman is looking at a screen’, Intel’s Karthik Murugan said, ‘you don’t want to show men’s clothing.’

Murugan also said three-dimensional cameras in the devices can help decipher whether an advertiser’s message is connecting. Along with ‘gaze tracking’, new technology allows emotion detection.

‘Are they happy? Are they frustrated with the content that’s being shown?’Murugan said. ‘The 3-D camera will help with that analysis.’

The Massachusetts Company pays for the equipment and operating expenses through digital advertising on the kiosks, and sees enough profit potential in Miami-Dade that it has pledged to spend $20 Million in the county to get started…

But while ads may come to transit’s Wi-Fi offerings, Civiq would also expand the service beyond the roughly 200 buses that have it now to the entire 850-vehicle fleet. And Miami-Dade could stop paying Wi-Fi providers for the current service, since Civiq would pick up the tab…’

–Douglas Hanks, The Miami Herald

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