Citizens for a Scenic
||December 15, 2010
Signal Battle on Jacksonville Regulations"
Channel Outdoors has won approval of city attorneys to install
digital billboards - that could change messages every eight
seconds - at eight locations in Jacksonville.
plan faces fierce criticism by opponents who say it violates a
1995 settlement limiting billboards in the city...
Brinton, an attorney for Scenic Jacksonville, the nonprofit
group that pushed the billboard restrictions when voters
approved them in a City Charter election, said the legal
settlement of those regulations never contemplated digital
billboards being allowed in Jacksonville.
the Advertising Restrictions"
this: It's a violation of the settlement
attorneys have determined Clear Channel can install the
digital billboards under a provision in the settlement
agreement allowing the company to 'rebuild and replace'" some
Brinton and Tracey Arpen, an attorney who represented the city
in the 1995 settlement, said digital billboards go beyond the
intent of the agreement. In a letter to Mayor John Peyton,
Arpen called digital billboards 'huge 672 square foot
they're regulated to rebuild a fleet of bicycles and they're
building a Harley-Davidson instead,' Arpen said.
Brinton said the city's Office of General Counsel got it right
when a city lawyer determined a year ago the settlement
agreement does not allow digital billboards.
2009, a letter by Deputy General Counsel Shannon Eller, who no
longer works for the city, weighed in on four applications by
Clear Channel for digital billboards at four locations. She
said the settlement agreement does not allow digital
billboards because they are a different type of
Channel tried again by filing eight applications last month.
Karl Sanders, an attorney for the company, said the
advertising area on a digital billboard would be the same
dimension as a vinyl billboard and therefore complies with the
letter said the settlement agreement does not refer to the
kind of materials used in the advertising area of the
billboard so it does not bar digital technology.
On Dec. 2,
Deputy General Counsel Steve Rohan sent an e-mail to Arpen
stating Eller's opinion from last year is "not controlling" on
the current legal review. 'We believe that the applications
are not in violation of the billboard agreement, and subject
to all other requirements, may be approved by the city," Rohan
Bauerlein, The Florida Times-Union
Fun Festivals and
Amelia Island Holiday
Cookie Tour, Amelia Island
Yankeetown Seafood and Arts Festival,
Jacksonville Landing Tree Lighting,
Light Parade, Jacksonville
Camellia Christmas 2010,
Time Music Weekend, White Springs
Sugar Cane Grinding,
Market Days, Tallahassee
Southern Pines Blues and BBQ Festival,
Orlando Citrus Parade,
Series - Lakeridge Winery and Vineyards,
Snowbirds Fine Arts and Fine Crafts Show, Siesta
Antiques and Collectibles Show, St
Orchid Society Show and Sale, Sarasota
31st Annual Florida Rail Fair and Model
Train Show and Sale, DeLand
Manatee County Fair,
Market and Seafood Fest, Tampa
34th Annual Central Florida Scottish
Highland Games, Winter Springs
Coquina Beach Winterfest, Bradenton
Sponge Docks Art and Craft Festival, Tarpon
Ninth annual Miami
Short Film Festival, Miami
Miami Book Fair International,
Nov 26-Dec 5
Paradise Festival, Key West
11th annual Downtown Delray Beach
Thanksgiving Weekend Art Fest, Delray
Lights, Punta Gorda
Jazz on the Avenue, Delray Beach
Art Basel Miami Beach, Miami
Pirates in Paradise
Festival at Fort Zachary Taylor, Key West
West Palm Beach Antiques Festival, West
Historic Lighted Inn Tours, Key
Dec 9-Jan 1
at Edison and Ford Winter Estates, Fort
Parade and Lawn Mower Contest, Havana
|Note from the
for improvement are always welcome.
Aesthetics Tied to a
Local Area's Economic Growth
"... What Attaches People to Their Communities?
What makes a community a desirable place to live?
What draws people to stake their future in it? Are
communities with more attached residents better
and the John S. and James L. Knight Foundation
launched the Knight Soul of the Community project
in 2008 with these questions in mind. After interviewing
close to 43,000 people in 26 communities over
three years, the study has found that three main
qualities attach people to place: social
offerings, such as entertainment venues and places
to meet, openness (how welcoming a place is) and
the area’s aesthetics (its physical beauty and
seen now why attachment is an important metric for
communities, since it links to key outcomes like
local economic growth (GDP). So, the next obvious
question is: what drives attachment? After three
years of research, the results have been very
consistent, and possibly surprising.
what attaches residents to their communities
doesn’t change much from place to place. While we
might expect that the drivers of attachment would
be different in Miami, Fla., from those in Macon,
Ga., in fact, the main drivers of attachment show
little difference across communities. In addition,
the same drivers have risen to the top in every
year of the study.
these main drivers may be surprising. While the
economy is obviously the subject of much
attention, the study has found that perceptions of
the local economy do not have a very strong
relationship to resident attachment. Instead,
attachment is most closely related to how
accepting a community is of diversity, its wealth
of social offerings, and its aesthetics. This is
not to say that jobs and housing aren’t important.
Residents must be able to meet their basic needs
in a community in order to stay. However, when it
comes to forming an emotional connection with the
community, there are other community factors which
often are not considered when thinking about
economic development. These community factors seem
to matter more when it comes to attaching
residents to their community..."
website for this study has data visualization
tools to help understand the results for various
communities across the county.
For 72 Traffic
every nook and cranny they scream out 'Look at
me!' – and in the process Moscow’s orgy of adverts
is harming the city’s health.
capital is ranked ninth in the world for the
density and scope of on-street advertising, with
the clamour of commercials higher than anywhere
else in Europe. It’s a psychological strain
on residents – and a potentially deadly
distraction for drivers.
year, 72 road deaths were blamed at least in part
on roadside hoardings (translation: billboards),
according to Ilya Kotov of the Duma advisory
committee on transport.
...Notorious displays of recent years have
included the wrap-around banner over the
renovation work at the Moskva hotel – which was
bigger than Rome’s Coliseum. Historic Arbat was
long distinguished by a multi-storey lingerie ad,
while a residential block on Kutuzovsky Prospekt
has long been bereft of natural lighting due to
over-zealous admen, Newsmsk reports. And the
impact of all this quickly takes its toll on
Muscovites, Noviye Izvestiya reported.
According to psychologist Dmitry Cinarev, there is
just too much to take in. “In Moscow there is more
to see than just giant billboards, but citizens
have no choice,” he told Noviye Izvestiya. “While
the human psyche defends itself from an
information overload, cutting out the conscious
perception of advertising, subliminally it
continues to operate.
banners slung across major routes on precariously
thin cables to a jumble of signage at busy
junctions, the distractions to motorists are
legislation makes it hard to order the removal of
these signs, which some say gives the city a
third-world appearance...City Hall has already
ruled that attaching adverts to road signs and
their supports is illegal, as is creating ads
which resemble ' the technical means of traffic
management and special signals..."
Potts, The Moscow News
St. Pete Times
"Pasco County Should
Resist Making Deals with Digital Billboard
Channel asked commissioners to consider allowing
new digital signs if the company agreed to take
down an unspecified number of its traditional
starters, more than just Clear Channel own
billboards around Pasco County. And, the
proliferation of the signs is the private sector's
own creation as it rushed to beat a county ban on
all new billboards more than a decade ago.
county's sign ordinance also prohibits so-called
LED screens that change messages.
those regulations, digital billboards have popped
up in at least two locations — along U.S. 41 and
at the intersection of Little Road and State Road
54. The county has yet to explain publicly how
the Federal Highway Administration gave states the
green light to approve digital billboards, as long
as appropriate regulatory controls were in place.
Since then, private companies have sought to
replace their old signs with the new, highly
profitable signs that change messages as
frequently as every six seconds, allowing
billboard owners to sell multiple advertising
spaces in a single location.
Channel representative asked Pasco commissioners
to follow the lead of other neighboring
governments that have allowed the digital boards.
commissioners need a broader view beyond the
industry's spin. In Tampa, the City Council was
pressed into developing a new ordinance and
allowing digital boards to settle a long-running
lawsuit after the city required companies to take
down billboards, but offered no relocation
options. There is no such lawsuit in Pasco.
Pinellas County, commissioners opted to wait for
the federal study before considering a proposal to
relax its billboard controls.
St. Petersburg, the negotiations became a moving
target. There, Clear Channel originally it said it
would remove 110 of its 144 billboards if it could
erect just 10 of the new digital boards. Later,
the city discovered the company doesn't have 144
billboards, but 132 so Clear Channel proposed to
take down 80 old boards (actual signs, not
structures) if it could put up eight digitals, a
10 for 1 swap. Still, it wanted signs to be taller
than the previously agreed upon 25 feet.
shouldn't fall for any trickery. While removing
some of the roadside clutter in exchange for fewer
signs is worthy of discussion, the county is
bargaining from a position of strength and
shouldn't acquiesce to anything that will be
dangerous to motorists or add to visual pollution.
Petersburg Times Editorial