Photo: Wikipedia

“Okaloosa County officials hope a new public beach safety campaign will help educate visitors about the beach flag warning system, Gulf of Mexico currents and marine life…

On Tuesday, the County Commission unanimously approved spending up to $200,000 in TDD promotional reserve funds for the new beach safety campaign.

The funding includes $119,217.50 that will be paid to St. Petersburg-based Aqua Marketing & Communications for billboard advertising.

Digital and vinyl billboards containing information about the beach flag system, currents and marine life are planned to be installed at various locations…

Adams said the exact locations of the billboards are being negotiated…

In addition, the campaign will feature location-based, digital beach safety alerts that will appear on smartphones once drivers enter a ‘geo-fence,’ which is a virtual boundary around a real-world geographic area…

Such push notifications could include ‘Welcome to Destin-Fort Walton Beach. Red flags are flying,’ Adams said.”

— Tony Judnich,nwfDailyNews.com
Read entire article