Photo: Kristin Swain, Anna Maria Island Sun

“As long as money doesn’t exchange hands, watercraft rentals and other businesses are allowed to operate on the Palma Sola Scenic Highway corridor.

Anyone who’s traveled the Palma Sola Scenic Highway has seen the roadside businesses popping up along Manatee Avenue – kayak, paddleboard, horseback riding and now, Jet Ski rentals.

While the Palma Sola Scenic Highway Corridor Management Entity (CME) can’t stop the businesses from being there, they are working to reduce the visual impact on the scenic highway. Members met Aug. 10 to discuss improvements planned for the roadside and how they can help reduce the impact of the various businesses that have sprung up along the causeway’s beach areas…

Co-chairs of the committee Ingrid McClellan and Craig Keys said they’d be willing to speak with vendors along the causeway and city of Bradenton code enforcement officials about the proliferation of signage in the area. No advertising signage is allowed on the scenic highway and, while McClellan said they’d been allowing businesses to slide with sandwich board signs, she’s noticed much larger business signs being used, including banners and flag signs that are pushed into the ground.

Members of the group agreed to not allow any business signage on the causeway going forward unless it’s small and a part of a vehicle…”

— Kristin Swain, Anna Maria Island Sun

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