“Going Green: Thriving wildflowers become roadside attraction in Florida”

“Going Green: Thriving wildflowers become roadside attraction in Florida”

Photo: Peter Bauer, AP

“Even though there had been a few previous attempts to promote roadside wildflowers, roadside vegetation ‘had never been seen by the department as a benefit,’ said state transportation landscape architect Jeff Caster.

Roadsides were seen ‘as a liability rather than an asset, something the department needs to perpetually control and keep from protruding into the road.

But over time, that attitude has changed and a new approach is taking shape, he said.

The recent study by George Harrison, an economist with UF’s Institute of Food and Agricultural Sciences, was arranged at the urging of the Florida Wildflower Foundation… 

Using formulas and estimates from studies elsewhere in the nation, Harrison concluded the 93,000 acres of state highway rights of way that are covered in plants are worth more than a half-billion dollars a year, in terms of runoff reduction, carbon storage and pollination…

‘It’s a little bit of choreography,’ he said. ‘You have to figure out the right time to mow and the frequency of mowing.’

Mowing has to wait until after wildflowers bloom and produce seeds, so the mowers can help distribute the wildflowers’ seeds, he said. But without mowing the rest of the year, the wildflowers would be shaded out by other plants.

With the study in hand, Roberts said the Wildflower Foundation hopes to work with counties and the department to lobby for management that will keep the roadside ecosystems more natural, she said, adding beauty and providing more habitat for bees and other important pollinators.”

— Dinah Voyles Pulver , Daytona Beach News-Journal

William D. Brinton Celebration and Endowment in Jacksonville

William D. Brinton Celebration and Endowment in Jacksonville

Photo: Leah Powell
Bill Brinton has spent a lifetime as a protector of unspoiled views. He has successfully battled local, state and national forces bent on visual assault caused by installation of outdoor advertising and other unsightly intrusions.

He believes in the power of citizens to take a stand for the irreplaceable resources that matter most. Because of his foresight, you can be part of a mobilized citizenry that ensures our scenic surroundings for generations to come.

Bill chose to mark the 30th anniversary of the successful Jacksonville City Charter Amendment banning new billboards and removing more than 1,400 existing billboards with the creation of the Scenic Jacksonville Endowment to Protect and Enhance Scenic Beauty in Jacksonville.

When fully funded, this endowment will enable Scenic Jacksonville — also celebrating its 30th anniversary — to continue its vital work to preserve the breathtaking views we cherish and provide support for new projects that enhance our much-loved home.

It is Bill’s vision to raise $300,000 for the endowment, which is held at The Community Foundation for Northeast Florida. His dream is to see it provide perpetual funding for the things he holds most dear: civic engagement, advocacy, and education.

He’s eager to involve the next generation by sponsoring photo and essay contests to instil a love of our natural surroundings in young citizens.

There is so much more we can do together if we rally around Bill’s visionary leadership and ultimate victory over unsightly signage.

For more information about the fund, please contact Nina Waters, President, The Community Foundation for Northeast Florida at(904) 356-4483 or nwaters@jaxcf.org.

To contribute to the Scenic Jacksonville Endowment to Protect and Enhance Scenic Beauty in Jacksonville, go to jaxcf.org/donate and enter Scenic Jacksonville into the Search box.”
Save the Date: May 17 for a Celebration in Jacksonville
Visit the Community Foundation for Northeast Florida

–Scenic Jacksonville