Photo: Leah Powell
Bill Brinton has spent a lifetime as a protector of unspoiled views. He has successfully battled local, state and national forces bent on visual assault caused by installation of outdoor advertising and other unsightly intrusions.
He believes in the power of citizens to take a stand for the irreplaceable resources that matter most. Because of his foresight, you can be part of a mobilized citizenry that ensures our scenic surroundings for generations to come.
Bill chose to mark the 30th anniversary of the successful Jacksonville City Charter Amendment banning new billboards and removing more than 1,400 existing billboards with the creation of the Scenic Jacksonville Endowment to Protect and Enhance Scenic Beauty in Jacksonville.
When fully funded, this endowment will enable Scenic Jacksonville — also celebrating its 30th anniversary — to continue its vital work to preserve the breathtaking views we cherish and provide support for new projects that enhance our much-loved home.
It is Bill’s vision to raise $300,000 for the endowment, which is held at The Community Foundation for Northeast Florida. His dream is to see it provide perpetual funding for the things he holds most dear: civic engagement, advocacy, and education.
He’s eager to involve the next generation by sponsoring photo and essay contests to instil a love of our natural surroundings in young citizens.
There is so much more we can do together if we rally around Bill’s visionary leadership and ultimate victory over unsightly signage.
For more information about the fund, please contact Nina Waters, President, The Community Foundation for Northeast Florida at(904) 356-4483 or firstname.lastname@example.org.
To contribute to the Scenic Jacksonville Endowment to Protect and Enhance Scenic Beauty in Jacksonville, go to jaxcf.org/donate and enter Scenic Jacksonville into the Search box.”
Save the Date: May 17 for a Celebration in Jacksonville
Visit the Community Foundation for Northeast Florida
“…Netflix’s latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards’ Frank Underwood and the namesake of Unbreakable Kimmy Schmidt.
Urban passersby can take selfies in front of a Netflix billboard. By using Snapchat’s face-swapping feature, they can then create split-screen photos…”
—Christopher Heine, Ad Week
“When smokers walk by a certain billboard in Stockholm, something strange happens: The billboard coughs at them.
The innovative advertisement is paid for by a Swedish pharmacy chain that wants to encourage smokers to kick their smelly habit.
At first glance, the digital screen positioned outside a metro station shows only a simple photo of a model. But walk by with a lit cigarette and the man in the picture starts coughing, clearly bothered by the smoke.
The screen then changes again, offering various products sold by pharmacy chain Apotek Hjartat that can help smokers quit. Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to the digital advertising screen. They chose a location where people often smoke — Stockholm’s Odenplan square — and let the coughing begin.
The agency filmed the reactions of smokers — some express surprise, others react with laughter. The resulting video has been posted online and is being shared widely.
‘The purpose was to drive the conversation about this topic, documenting the reactions, encouraging people to live a healthy lifestyle,’ said Fredrik Kullberg, marketing director at Apotek Hjartat. ‘The reaction has been mostly really positive.’
The timing of the campaign was deliberate. “We released this initiative that aims to help people with one of the most common New Year’s resolutions — quit smoking,” said Ida Persson, spokeswoman for the agency.
According to the World Health Organization, over 20% of Swedes aged 15 and over smoke. Chewing tobacco is very popular…”
— Ivana Kottasova, CNN Business
Read entire article here