“Drobotron used for advertising, entertainment…
As cars cruised past the Parc Corniche Hotel this week, passengers may have noticed a first-of-its-kind sight hovering high above the International Drive resort.
A 360-degree LED video screen mounted on a drone displayed videos of the hotel, as well as advertisements promoting pizza and $5 margaritas at the resort’s restaurant.
‘Our patent revolves around a flying TV,’ said Drobotron inventor Bobby Watts. ‘The first time I saw it fly I thought, ‘Wow, this is a game-changer.”…
Watts, who is licensed by the Federal Aviation Administration to fly drones commercially, attached a 40-by-10-inch video display to an unmanned aerial vehicle.
Video clips, still photos and text can be uploaded to Drobotron before the radio-controlled aircraft takes flight.
To ensure safety, the 30-pound drone cannot be flown over people. But Drobotron’s video screens can easily be seen as it flies a safe distance from crowds.
‘Even on a bright sunny Florida day, you can see the screen for hundreds of feet,’ Watts said.
A promotional video for Drobotron shows the drone displaying the words ‘Grand Opening’ over a new business and informing passersby that a home is ‘For Sale.’
Some have suggested the aerial billboard could be used to display emergency messages during search and rescue operations, flown during fireworks and theme park shows or be utilized as a scoreboard during surfing competitions, according to Watts…
For $200 per hour, Watts’s company will fly Drobotron over a customer’s event or business. He has also begun taking preorders from licensed drone operators who are eager to purchase one of the $20,000 flying billboards.
‘This is our first aircraft. We’re working on bigger ones and bigger ones,’ Watts said. ‘So this is only the beginning.'”
–Mike DeForest, ClickOrlando.com
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Photo: Michael Snyder, NWF Daily News
DESTIN — A Destin City Councilman says a local advertiser has gone too far with its large LED billboard on the back of a boat he spotted at Crab Island over the weekend.
Parker Destin shared photos and a status on social media Sunday that showed a large boat with a 20 foot-by 30 foot, two-sided LED electronic billboard advertising various businesses. The boat was driving past Crab Island on Sunday.
‘I understand everybody needs to reach an audience, but good grief,’ Destin said. ‘That was a pretty garish and invasive way to do that.’
The councilman said he has fielded calls from Destin residents concerned about the billboard. The city does not have jurisdiction over Crab Island since it is legally state land, Destin said, but he is still worried about the implications of the floating billboard for the city’s image overall.
‘The billboard is probably the most in in-your-face manifestation of what’s occurring (on Crab Island),’ he said. ‘It’s the over-commercialization of our natural resources, which is troubling because they need to be as natural as they can be in order to entice people to come and visit and to entice people to come and reside here’…”
–Annie Blanks, NWF Daily News
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Photo: Miami New Times
“…A Miami Beach-based company’s take on oceanfront advertising — a boat that hauls back-to-back, 46-foot-wide high-definition screens — hit local beaches months ago. But residents were not pleased with giant roving ads disrupting their views.
‘I mean, I just thought it was ridiculous,’ says Michael DeFilippi, a Miami Beach activist. ‘It was just complete commercialization of our city and really taking away from the natural environment and the peace of the beach.’
Comments about the boat poured in to the environmental-minded Facebook page DeFilippi runs, Clean Up Miami Beach. ‘Is nothing sacred?’ one person asked. DeFilippi, for his part, worried that increasing numbers of billboard-loaded boats would crowd the beaches.
Now Miami Beach has passed a rule banned advertising vessels from some of the waters within its jurisdiction. During a meeting Wednesday, the city commission voted unanimously in favor of the ban, proposed by Commissioner Michael Grieco.
‘All I know is that it’s really obnoxious and intrusive to people when you’re riding up and down in a billboard,’ Commissioner Kristen Rosen Gonzalez told the owner of the company in question, Ballyhoo Media. ‘You come to the beach because it’s a kind of tropical paradise. The last thing you need is a boat with a billboard right in your face.’
The vote came despite the arguments of Ballyhoo Media owner Adam Shapiro, who he loves the beach and believes his company will help instead of hurt it by offering a cheaper, quicker way to reach customers and make announcements…'”
— Brittany Shammas, Miami New Times.
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